The event featured a curated exhibition zone with artistically displayed Xi Jiu collections and interactive panels unveiling the brand’s legacy. A pre-banquet cocktail session reimagined Xi Jiu’s profile through bespoke mixology.

Guided by the master distiller, guests embarked on a sensory journey exploring Xi Jiu’s centuries-old craftsmanship, paired with the flagship "Jun Pin Xi Jiu" and gourmet dishes crafted for harmonious synergy. Live expert dialogues deepened understanding of the brand’s artisanal heritage and premium positioning.