In 2023, Everrise Group marked its debut as a cultural envoy of Chinese liquor at WOWS, a premier international event held at Singapore Changi Airport. We showcased an exquisite selection of China’s iconic spirits, through immersive tastings and craft storytelling. The exhibition ignited profound cultural and commercial dialogues with global buyers and industry leaders, bridging millennia-old distilling heritage with modern luxury consumption. This participation reinforced our commitment to expanding strategic partnerships across Southeast Asia.