At the 2021 Wine & Spirits Fair, Everrise curated an immersive tasting journey to spotlight China’s iconic spirits, including Moutai and Xi Jiu. Through interactive sessions, we engaged international distributors, hospitality leaders, and public audiences, fostering cross-border collaborations. This participation amplified global appreciation for Chinese Baijiu’s craftsmanship while reinforcing our role as a cultural conduit and strategic force in Asia’s premium liquor landscape.